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Manager, Database Marketing - IRONMAN (Tampa, FL)

Manager, Database Marketing


IRONMAN is seeking a driven and innovative Manager, Database Marketing.  This role is responsible for coordinating and executing on the IRONMAN CRM strategies as it relates to all direct marketing channels, with a strong emphasis on email marketing.  The Database Marketing Manager position will work closely with the Social Media, Editorial team, Athlete Development, PR, eCommerce, Marketing, Global Partnerships and Sales teams. 

This position is based at the IRONMAN World Headquarters in Tampa, FL and reports to the Vice President, CRM and Analytics.

Key Responsibilities

  • Work with Vice President, CRM and Analytics to develop and execute all email marketing campaigns; including athlete communications, race registration, marketing campaigns, e-commerce and partner emails.

  • Plan and execute A/B email tests, report results and make recommendations for improvements based on those results.

  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.

  • Develop/create HTML email templates, recommending template enhancements or changes as needed.

  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences.

  • Must have the ability to articulate and champion email marketing best practices including deliverability, mobile optimization, browser compatibility, etc.

  • Stay up to date with industry trends for tools, applications, channels, design and strategy.

  • Collaborate with partnerships and sales teams on contract based partner inclusions and best practices.

  • Identify key metrics to analyze and monitor email performance within the different IRONMAN email subscriptions.

  • Understand CRM systems/data and effectively translate this knowledge into solutions that automate processes and increase our ability to dynamically personalize athlete and prospect communications.

  • Provide specialized expertise for the marketing discipline across acquisition, retention, churn management, deliverability, and CAN-SPAM compliance.?

Job Requirements

  • Bachelor's degree from a four-year college or university

  • 2-3 years of related experience. Experience managing others preferred.

  • Email development and HTML coding required.

  • Ability to manage the relationship with the IRONMAN email service provider.  Marketo experience highly preferred.

  • Experience with various photo editing and graphic design tools a plus.

Skills and Knowledge

  • Analytical and able to use to data to support strategy and optimization.

  • Excellent written and oral communication skills.

  • Collaborative personality, ability to work well in a team environment.

  • Creative problem solver.

Originally from:

Note: When you apply for this job online, you will be required to answer the following questions:

1. What are your compensation requirements?
2. How many years of CRM experience do you have?

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